Ep. 034: Designing Affordability: Dusten Hendrickson's Multifamily Approach

In a market where affordability and design often seem at odds, Dusten Hendrickson is proving they can coexist—and thrive. With more than 20 years in real estate development and over $500 million in assets, Hendrickson has evolved from small-scale projects to building innovative, efficient, and attainable housing across the Midwest.

Designing with Purpose

Hendrickson’s approach to affordability starts with intelligent design. Inspired by his mother’s minimalist mindset, he’s mastered the art of creating spaces that feel expansive without unnecessary square footage. Through strategic layouts, ample natural light, and thoughtful finishes, his team can make a 1,500-square-foot home feel like 2,000—without inflating the cost.

Building Where It Matters Most

Instead of chasing hot markets, Hendrickson is focused on the Upper Midwest—cities in Minnesota, Iowa, Ohio, and Nebraska—where demand for workforce housing is high and competition is limited. His projects aren’t just apartments; they’re community-driven solutions to real housing shortages.

A Smarter Development Model

By developing 12–26 unit buildings in phases, Hendrickson can secure easier financing, accelerate leasing, and maintain steady growth. His focus on studios and one-bedrooms targets a chronically underserved demographic while keeping projects financially sustainable.

Sustainability Meets Affordability

For Hendrickson, green building isn’t a marketing tactic—it’s a responsibility. Through energy-efficient design, durable materials, and noise-reducing construction methods, his projects minimize environmental impact while lowering long-term operational costs.

Looking Ahead

With 2,000 units in the pipeline and plans for new investment funds, Hendrickson is redefining what “starter homes” can be. His developments offer residents more than a place to live—they provide a foundation for stability, savings, and upward mobility.

For investors and developers alike, Hendrickson’s story is a reminder that true success lies in understanding community needs, embracing innovation, and building with purpose.