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Recent Articles

Explore some of our recent articles and informative webinars. We are here to be your guide to multifamily investing.

 
 
Jessica Webster Jessica Webster

Pros & Cons of Investing Through a Self-Directed IRA in Multifamily Deals

For many investors, retirement accounts are one of the most underutilized tools for building long-term wealth. And when it comes to private real estate—especially multifamily—self-directed IRAs (SDIRAs) have become increasingly popular as a way to access tax-advantaged passive income and diversification.

But using an SDIRA isn’t right for everyone. It comes with powerful benefits, along with strict rules and important limitations every investor should understand. Below is a clear breakdown of the pros, cons, and key considerations for using a self-directed IRA to invest in multifamily real estate.

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Jessica Webster Jessica Webster

Webinar: From Investor to Fund Manager: David Priest’s Real Life Journey

In today’s webinar, hosted by Dustin Miles, investors got a candid look at the path of David Priest—a Houston native whose career in real estate has been shaped by calculated risks, resilience, and a deep commitment to doing the right thing. His story offers timely lessons for anyone navigating the multifamily landscape in a turbulent market.

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Jessica Webster Jessica Webster

Creative Capital Stacking: Blending Debt, Equity, and Preferred Equity

In today’s real estate landscape—where interest rates remain elevated, equity is cautious, and deals are harder to pencil—successful operators are leaning heavily on one skill: creative capital stacking. The ability to strategically blend debt, equity, and preferred equity has become a defining advantage for sponsors who want to stay competitive while protecting returns.

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Jessica Webster Jessica Webster

Creative Capital Stacking: Blending Debt, Equity, and Preferred Equity

In multifamily real estate investing, access to capital is one of the most important drivers of success. But beyond simply raising funds, how you structure that capital can make or break your returns. Enter creative capital stacking — the strategic combination of debt, equity, and preferred equity to maximize both flexibility and profitability.

Understanding how to layer these different sources effectively allows sponsors to optimize leverage, protect downside, and enhance overall returns — all while keeping investors aligned and confident in the deal.

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Jessica Webster Jessica Webster

The Rise of Fund-of-Funds in Multifamily Investing

The multifamily investment landscape has evolved rapidly over the past few years. Between shifting interest rates, new investor expectations, and the growing appetite for diversification, one structure has started to gain serious traction among both passive investors and operators alike — the Fund-of-Funds model.

This approach, once reserved for institutional capital, is now becoming a powerful tool for experienced sponsors and wealth builders looking to scale strategically.

So, what exactly is driving this rise — and what should investors know before getting involved?

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Jessica Webster Jessica Webster

How to Build Long-Term Relationships With Passive Investors

In the world of real estate investing, capital may open the door — but relationships keep it open. For sponsors and operators, success isn’t just about finding investors; it’s about cultivating long-term trust with the people who choose to invest alongside you.

Whether you’re raising for your first syndication or managing a portfolio of stabilized assets, your ability to build and nurture investor relationships will define the longevity and growth of your business.

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Jessica Webster Jessica Webster

How Rent Control Policies Affect Apartment Investments (and How to Adapt)

Rent control has long been one of the most debated topics in multifamily real estate. For investors, operators, and developers alike, these policies can dramatically shape market dynamics — influencing everything from underwriting assumptions to long-term asset performance. Understanding how rent control impacts investments — and how to adapt — is essential for staying competitive in today’s changing housing landscape.

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Jessica Webster Jessica Webster

Webinar Recap: Raise Capital Like a Pro: Sales-Based Strategies for Authentic Investor Conversations

In the world of investment and capital raising, there’s no magic formula for success — but there are strategies that can dramatically improve your results.


During our recent webinar with Keeley Hubbard, a serial sales professional with over 18 years of experience in high-ticket sales and capital raising, she shared practical and mindset-shifting strategies that redefine how to build lasting investor relationships.

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Jessica Webster Jessica Webster

Wicked Good Networking Meetup Recap - 10.29.25

Last week’s Wicked Good Networking meetup was a spooktacular success! 👻

We teamed up with Nick DiLeone of Leone Real Estate Partners and The Real Estate Ladies — Diana Lin, Esther Cho, and Divya Smith — to host an unforgettable night of connection and community.

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Jessica Webster Jessica Webster

How Demographic Shifts Are Reshaping Apartment Demand

The multifamily real estate landscape is constantly evolving, and one of the biggest forces driving change today is demographics. Shifts in population size, age, lifestyle preferences, and household composition are influencing the types of apartments in demand, where they’re needed, and what amenities renters prioritize. For multifamily investors, understanding these trends is critical for making informed decisions and capturing opportunities in a competitive market.

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Jessica Webster Jessica Webster

Understanding the Impact of Job Growth & Migration on Multifamily Investments

In the world of multifamily real estate investing, location has always been a key driver of success. But it’s not just about the physical attributes of a property—it’s about who lives there, why they’re there, and how that population is changing over time. Two critical factors that can significantly impact multifamily performance are job growth and migration patterns. Understanding these forces can help investors make smarter acquisition decisions, identify emerging markets, and maximize returns.

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Jessica Webster Jessica Webster

Emerging Secondary Markets: Where Investors Are Finding Opportunity Beyond the Big Cities

In the world of real estate investing, major metropolitan areas like New York, Los Angeles, and San Francisco have long been seen as the holy grail of opportunity. But in recent years, savvy investors are increasingly turning their attention to emerging secondary markets—cities and regions just outside the traditional hotspots that are offering strong growth potential, lower entry costs, and attractive long-term returns.

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Jessica Webster Jessica Webster

Multifamily vs. Build-to-Rent Communities: What Investors Need to Know

In today’s shifting housing landscape, two asset classes continue to capture investors’ attention: traditional multifamily apartments and the rapidly growing build-to-rent (BTR) community segment. Both models cater to the increasing demand for quality rental housing—but they serve different renter demographics, operate under different fundamentals, and offer unique investment advantages.

Here’s a breakdown of what investors need to know before deciding where to place their capital.

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Jessica Webster Jessica Webster

Recap: The Broker Breakdown - September Meetup

At our latest Momentum Multifamily networking meetup, we hosted a Broker Panel featuring Jared Rice, Chris Pearson, and Cameron Purse—three experts actively shaping today’s multifamily landscape.

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Jessica Webster Jessica Webster

The Role of a Property Manager in a Successful Apartment Investment

When it comes to apartment investing, most people focus on the front end of the process: finding the right property, raising capital, and securing financing. But what often separates a successful investment from a mediocre one isn’t just the acquisition—it’s the execution. And at the center of that execution is the property manager.

A skilled property manager can make the difference between a thriving community that consistently delivers returns and a property that underperforms. Here’s why property management plays such a critical role in multifamily success.

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Jessica Webster Jessica Webster

The Top Mistakes New Apartment Investors Make (And How to Avoid Them)

Investing in apartment communities can be one of the most rewarding ways to build wealth, but for many first-time investors, the learning curve can be steep. While multifamily real estate offers scalability and stability that single-family rentals often can’t match, new investors often stumble into the same avoidable pitfalls.

Here are some of the top mistakes new apartment investors make—and how you can sidestep them to set yourself up for success.

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Jessica Webster Jessica Webster

How to Attract and Retain Quality Tenants in Multifamily Communities

For multifamily owners and operators, keeping units filled with reliable tenants is the heartbeat of a successful property. But in today’s competitive rental market, attracting residents is only half the battle—retaining them is just as critical. By combining smart marketing with effective property management, communities can minimize vacancies and build long-term stability.

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Jessica Webster Jessica Webster

The Future of Multifamily Amenities: What Renters Want in 2025

As the multifamily landscape evolves, so do renter expectations. Gone are the days when a gym and a pool were enough to set a community apart. In 2025, renters are seeking more intentional, lifestyle-driven amenities that blend technology, wellness, and community. Here’s a look at the trends shaping the next wave of multifamily amenities.

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Jessica Webster Jessica Webster

How to Improve Tenant Retention & Maximize Cash Flow in Your Apartments

In multifamily real estate, steady cash flow is king — and the key to achieving it lies in tenant retention.

Every time a resident moves out, it costs you. From lost rent and turnover expenses to marketing and leasing fees, the average turnover can cost up to $3,000–$5,000 per unit. Multiply that across dozens (or hundreds) of doors, and it adds up fast.

If you want to maximize returns, reduce volatility, and protect your NOI, your focus shouldn’t just be on acquiring tenants — it should be on keeping them.

Here’s how to improve tenant retention and, in turn, maximize cash flow across your apartment portfolio.

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Hayden Harrington Hayden Harrington

Momentum Multifamily Hosts Exclusive Networking Event with Michael Becker

We were honored to welcome Michael Becker, one of the most accomplished voices in the multifamily space, as our featured speaker. With more than $3 billion in transactions and ownership of over 16,000 units, Michael shared invaluable insights on today’s market and the opportunities available for savvy operators and investors.

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