Explore recent content and education about apartment investing.

Downloadable Tools

  • Due Diligence Checklist

    An essential tool you need to streamline your investment process, mitigate risks, and ensure every detail is covered.

  • Basic IRR Calculator

    This free IRR Calculator is designed to help you easily assess the profitability and efficiency of your investments, so you can make more informed decisions.

  • Guide to Multifamily Metrics & Terms

    Learn the crucial numbers, like NOI and Cap Rate, that experienced investors use to evaluate potential properties and assess profitability.

On The Move

“Our insights on operations and takes on broader market trends.”

Listen now
 

Recent Articles

Explore some of our recent articles and informative webinars. We are here to be your guide to multifamily investing.

 
 
Jessica Webster Jessica Webster

How to Build Long-Term Relationships With Passive Investors

In the world of real estate investing, capital may open the door — but relationships keep it open. For sponsors and operators, success isn’t just about finding investors; it’s about cultivating long-term trust with the people who choose to invest alongside you.

Whether you’re raising for your first syndication or managing a portfolio of stabilized assets, your ability to build and nurture investor relationships will define the longevity and growth of your business.

Read More
Jessica Webster Jessica Webster

How Rent Control Policies Affect Apartment Investments (and How to Adapt)

Rent control has long been one of the most debated topics in multifamily real estate. For investors, operators, and developers alike, these policies can dramatically shape market dynamics — influencing everything from underwriting assumptions to long-term asset performance. Understanding how rent control impacts investments — and how to adapt — is essential for staying competitive in today’s changing housing landscape.

Read More
Jessica Webster Jessica Webster

Webinar Recap: Raise Capital Like a Pro: Sales-Based Strategies for Authentic Investor Conversations

In the world of investment and capital raising, there’s no magic formula for success — but there are strategies that can dramatically improve your results.


During our recent webinar with Keeley Hubbard, a serial sales professional with over 18 years of experience in high-ticket sales and capital raising, she shared practical and mindset-shifting strategies that redefine how to build lasting investor relationships.

Read More
Jessica Webster Jessica Webster

Wicked Good Networking Meetup Recap - 10.29.25

Last week’s Wicked Good Networking meetup was a spooktacular success! 👻

We teamed up with Nick DiLeone of Leone Real Estate Partners and The Real Estate Ladies — Diana Lin, Esther Cho, and Divya Smith — to host an unforgettable night of connection and community.

Read More
Jessica Webster Jessica Webster

How Demographic Shifts Are Reshaping Apartment Demand

The multifamily real estate landscape is constantly evolving, and one of the biggest forces driving change today is demographics. Shifts in population size, age, lifestyle preferences, and household composition are influencing the types of apartments in demand, where they’re needed, and what amenities renters prioritize. For multifamily investors, understanding these trends is critical for making informed decisions and capturing opportunities in a competitive market.

Read More
Jessica Webster Jessica Webster

Understanding the Impact of Job Growth & Migration on Multifamily Investments

In the world of multifamily real estate investing, location has always been a key driver of success. But it’s not just about the physical attributes of a property—it’s about who lives there, why they’re there, and how that population is changing over time. Two critical factors that can significantly impact multifamily performance are job growth and migration patterns. Understanding these forces can help investors make smarter acquisition decisions, identify emerging markets, and maximize returns.

Read More
Jessica Webster Jessica Webster

Emerging Secondary Markets: Where Investors Are Finding Opportunity Beyond the Big Cities

In the world of real estate investing, major metropolitan areas like New York, Los Angeles, and San Francisco have long been seen as the holy grail of opportunity. But in recent years, savvy investors are increasingly turning their attention to emerging secondary markets—cities and regions just outside the traditional hotspots that are offering strong growth potential, lower entry costs, and attractive long-term returns.

Read More
Jessica Webster Jessica Webster

Multifamily vs. Build-to-Rent Communities: What Investors Need to Know

In today’s shifting housing landscape, two asset classes continue to capture investors’ attention: traditional multifamily apartments and the rapidly growing build-to-rent (BTR) community segment. Both models cater to the increasing demand for quality rental housing—but they serve different renter demographics, operate under different fundamentals, and offer unique investment advantages.

Here’s a breakdown of what investors need to know before deciding where to place their capital.

Read More
Jessica Webster Jessica Webster

Recap: The Broker Breakdown - September Meetup

At our latest Momentum Multifamily networking meetup, we hosted a Broker Panel featuring Jared Rice, Chris Pearson, and Cameron Purse—three experts actively shaping today’s multifamily landscape.

Read More
Jessica Webster Jessica Webster

The Role of a Property Manager in a Successful Apartment Investment

When it comes to apartment investing, most people focus on the front end of the process: finding the right property, raising capital, and securing financing. But what often separates a successful investment from a mediocre one isn’t just the acquisition—it’s the execution. And at the center of that execution is the property manager.

A skilled property manager can make the difference between a thriving community that consistently delivers returns and a property that underperforms. Here’s why property management plays such a critical role in multifamily success.

Read More
Jessica Webster Jessica Webster

The Top Mistakes New Apartment Investors Make (And How to Avoid Them)

Investing in apartment communities can be one of the most rewarding ways to build wealth, but for many first-time investors, the learning curve can be steep. While multifamily real estate offers scalability and stability that single-family rentals often can’t match, new investors often stumble into the same avoidable pitfalls.

Here are some of the top mistakes new apartment investors make—and how you can sidestep them to set yourself up for success.

Read More
Jessica Webster Jessica Webster

How to Attract and Retain Quality Tenants in Multifamily Communities

For multifamily owners and operators, keeping units filled with reliable tenants is the heartbeat of a successful property. But in today’s competitive rental market, attracting residents is only half the battle—retaining them is just as critical. By combining smart marketing with effective property management, communities can minimize vacancies and build long-term stability.

Read More
Jessica Webster Jessica Webster

The Future of Multifamily Amenities: What Renters Want in 2025

As the multifamily landscape evolves, so do renter expectations. Gone are the days when a gym and a pool were enough to set a community apart. In 2025, renters are seeking more intentional, lifestyle-driven amenities that blend technology, wellness, and community. Here’s a look at the trends shaping the next wave of multifamily amenities.

Read More
Jessica Webster Jessica Webster

How to Improve Tenant Retention & Maximize Cash Flow in Your Apartments

In multifamily real estate, steady cash flow is king — and the key to achieving it lies in tenant retention.

Every time a resident moves out, it costs you. From lost rent and turnover expenses to marketing and leasing fees, the average turnover can cost up to $3,000–$5,000 per unit. Multiply that across dozens (or hundreds) of doors, and it adds up fast.

If you want to maximize returns, reduce volatility, and protect your NOI, your focus shouldn’t just be on acquiring tenants — it should be on keeping them.

Here’s how to improve tenant retention and, in turn, maximize cash flow across your apartment portfolio.

Read More
Hayden Harrington Hayden Harrington

Momentum Multifamily Hosts Exclusive Networking Event with Michael Becker

We were honored to welcome Michael Becker, one of the most accomplished voices in the multifamily space, as our featured speaker. With more than $3 billion in transactions and ownership of over 16,000 units, Michael shared invaluable insights on today’s market and the opportunities available for savvy operators and investors.

Read More
Jessica Webster Jessica Webster

How to Scale from Single-Family to Multifamily Investing

Many real estate investors start with a single-family rental — and for good reason. It’s a manageable way to get your feet wet, build confidence, and learn the fundamentals of property ownership.

But at some point, the question becomes:
“How do I scale this?”

If your goal is to grow a meaningful portfolio, increase cash flow, and create long-term wealth, multifamily investing offers the scale and systems to take you there. In this article, we’ll break down how to make the leap from single-family to multifamily — and what you need to know to do it right.

Read More
Jessica Webster Jessica Webster

Why Multifamily Investing Outperforms Single-Family Rentals

Real estate investors often start their journey with single-family rentals (SFRs) — and for good reason. They’re familiar, relatively accessible, and easy to manage on a small scale. But for those looking to build true scale, stability, and long-term wealth, multifamily investing consistently outperforms.

At Momentum Multifamily, we’ve seen firsthand how the right multifamily opportunities can generate higher returns with lower risk, especially when backed by smart strategy and strong operations. Let’s break down why multifamily has the edge.

Read More
Jessica Webster Jessica Webster

Back to School Bash at The Henry at Liberty Hills

The Henry at Liberty Hills kicked off the school year with an incredible Back to School Event filled with fun, community spirit, and plenty of smiles!

Thanks to the generous support of Sayan Construction and Door Step Solutions, our residents enjoyed an afternoon that was all about connection, celebration, and getting ready for a successful school year.

Read More
Jessica Webster Jessica Webster

Maximizing ROI Through Value-Add Strategies

In today’s competitive real estate landscape, savvy investors aren’t just buying properties — they’re unlocking hidden potential. One of the most effective ways to increase returns is through value-add strategies — targeted improvements that increase a property’s revenue, reduce operating costs, and elevate the overall resident experience.

Whether you’re a seasoned operator or a passive investor looking to vet new opportunities, understanding how value-add works is essential to maximizing your ROI.

Read More
Jessica Webster Jessica Webster

The Importance of Due Diligence in Multifamily Investing

In the world of multifamily investing, finding a great-looking deal is just the beginning. What truly separates successful investors from risky speculators is one key process: due diligence.

Due diligence is the deep-dive investigation you perform on a property before closing. It’s how you confirm the numbers, spot potential issues, and ensure the deal truly aligns with your strategy. And in a high-stakes asset like multifamily real estate, missing even one detail can cost you thousands—if not millions—down the line.

Here’s why due diligence is essential—and what you should be looking for.

Read More

Sign up to get access now.

Ready to take action? Get started today.

start investing