Webinar Recap: Raise Capital Like a Pro: Sales-Based Strategies for Authentic Investor Conversations
In the world of investment and capital raising, there’s no magic formula for success — but there are strategies that can dramatically improve your results.
During our recent webinar with Keeley Hubbard, a serial sales professional with over 18 years of experience in high-ticket sales and capital raising, she shared practical and mindset-shifting strategies that redefine how to build lasting investor relationships.
The Golden Rules of Capital Raising
Forget everything you think you know about sales. Keeley’s approach is refreshingly human. Her first golden rule: it’s not about the size of your investor list — it’s about the depth of your relationships.
She shared a powerful example of raising $21 million from just 400 investors — not by chasing volume, but by building trust with people who could invest multiple times a year.
The Pain Point Principle
The core of successful capital raising lies in understanding investor pain points.
Investors aren’t just looking for returns — they’re looking for solutions. Are they frustrated with the stock market? Worried about the economy? Overwhelmed by their options?
Your role as a capital raiser is to listen deeply, identify the problem, and offer clarity through your opportunity.
Building Your Golden Rolodex
Networking isn’t about collecting business cards — it’s about creating genuine connections.
Keeley shared a memorable story of meeting an investor in the ocean in the Cayman Islands who later invested hundreds of thousands of dollars. The lesson? Real relationships can form anywhere — if you’re open, authentic, and curious about others.
Mindset Matters Most
One of Keeley’s biggest takeaways: your mindset determines your results.
She spoke candidly about the power of affirmations and mental resilience during challenging raises — repeating mantras like, “This raise will over-fund with ease and speed.”
Staying calm, confident, and focused allows you to move through obstacles with grace and energy.
Practical Takeaways
Prioritize quality over quantity in investor relationships
Understand and address each investor’s unique challenges
Lead with authenticity and real conversation
Maintain a positive, resilient mindset
Be selective — say no to investors who aren’t the right fit
The Bottom Line
Capital raising isn’t about aggressive sales tactics — it’s about trust, empathy, and alignment.
As Keeley put it, you’re not just raising capital — you’re building a community of investors who believe in your vision.
For anyone ready to elevate their capital raising strategy, the message is clear: ditch the old-school sales scripts and embrace genuine, relationship-driven connection.
Pro Tip:
Connect with Keeley Hubbard on LinkedIn for more insights, training, and tools to strengthen your capital raising approach.
