Webinar: The Ranchstone Playbook — Creating a 49% NOI Increase in 12 Months

On December 17, 2025, Momentum Multifamily hosted a comprehensive case study webinar diving into one of Houston’s hidden gems: The Henry at Ranchstone asset. Led by partners Dustin Miles and Hayden Harrington, the webinar offered an inside look at their “franchise approach” to multifamily ownership and the many lessons learned along the way.

A Franchise Mindset for Scale and Consistency
From the outset, Dustin emphasized that Momentum’s portfolio strategy goes far beyond collecting properties—they treat every asset as part of a franchise. With over 1,800 units in Houston alone (and eight “Henry” properties), the focus is on systematization: same processes, vendors, colors, and branding. This approach not only boosts operational efficiency but also fosters recognition and a sense of community among residents.

Original Ownership, Lasting Value
One of The Henry at Ranchstone’s standout features? Its history of consistent ownership—held for over 30 years by its previous owner. That rare continuity meant uniform fixtures, appliances, and finishes across all 148 units. For the Momentum team, this “blank slate” made renovations more straightforward and cost-effective, while also signaling a well-loved and well-cared-for community evidenced by long-term residents—some of whom have called Ranchstone home since the property was first built.

Location & Character
Located in northwest Houston near the Beltway, with highly rated schools and easy access to major employers and retail, Ranchstone’s appeal is further elevated by unique architectural details: bay windows, brownstone-inspired stairways, and Spanish-tiled steps—delivering character not seen in most modern developments.

Renovation Realities: Planning for the Unexpected
The webinar didn’t shy away from challenges. The Momentum team faced surprise repairs (like $36,000 for chimney surrounds and plumbing upgrades), demonstrating the importance of contingency budgets and responsive project management. Their transparent approach provided attendees with valuable insights into what really goes on behind the scenes during a major property reposition.

Strategic, Value-Add Renovations
A major highlight: the team’s focused, fast renovation schedule—completing exterior paint, a new roof, a modernized clubhouse, and over 35 renovated units within months of acquisition. A revamped pickleball court and award-nominated clubhouse now serve as community focal points. The renovations proved more than cosmetic, with the team successfully pushing effective rents up from the $1,200s into a competitive range for the area, all without outpricing the submarket.

Financial Success & Lessons for Investors
The payoff? A remarkable 49% return for investors within a year, achieved despite a flat rental market. The presentation underscored how thoughtful renovations, expense control, and local submarket knowledge drive performance in multifamily assets—even during challenging cycles.

Attention to Detail, Online & Onsite
Beyond construction, the team emphasized everything from correcting small details (blending cable boxes, leveling ramps) to professional web presence and engaging photography. This comprehensive approach ensures prospective residents enjoy a seamless experience from their first online search to leasing and move-in.

Training, Teamwork & Looking Ahead
Momentum’s systematic training, shared resources, and strong brand reputation help maintain high service levels and team morale, while providing scalable solutions as the portfolio grows. As the market shifts for 2026, Dustin and Hayden are optimistic—spotting unique acquisition opportunities and a cooling supply, ready to rinse and repeat their successful formula for future investors.

Key Takeaways

• Systematized, “franchise-style” operations foster efficiency and build brand value.

• Original ownership creates consistency and simplifies value-add upgrades.

• Planning for the unexpected—and meticulous attention to detail—ensures project success.

• Strong web presence and consistent resident experience matter as much as physical renovations.

• Training and collaboration build resilient, high-performing teams.

• The current Texas market is ripe with opportunity for hands-on, adaptive operators.

For those hungry to learn more or get involved, the team invited attendees to download a due diligence checklist, join the investor database, and reach out directly for property tours or casual coffee meetings in Houston.

This case study was more than a renovation recap—it was a roadmap for thriving in multifamily, no matter what the market brings.